Launch Strategist Job at Shown Media, New York, NY

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  • Shown Media
  • New York, NY

Job Description

About Shown Media

Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches.

We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact.

See our work:

The Role

We're looking for a Launch Strategist to own the strategy and execution of organic video launches across LinkedIn and X (Twitter).

This is not a typical social media role. You'll be the architect behind campaigns designed to go viral—owning everything from narrative and distribution strategy to execution and amplification.

What You'll Do

  • Turn videos into events
    Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments.

  • Own launch strategy end-to-end
    Develop and execute organic campaign strategies across LinkedIn and X.

  • Lead execution and production flow
    Manage the post-production pipeline to ensure content ships on time and at a high standard.

  • Design viral loops
    Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more.

  • Analyze and optimize
    Track performance, identify what's working, and iterate quickly to maximize reach and engagement.

  • Coordinate across teams
    Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.

What We're Looking For

  • Proven experience creating viral content and campaigns

  • Deep understanding of what drives virality on LinkedIn and X (Twitter)

  • Track record of launches that achieved meaningful organic reach

  • Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)

  • Strategic operator who can own the full campaign—not just individual assets

  • Fast-moving, adaptable, and comfortable operating in high-speed environments

Job Tags

Full time

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